Digital Transformation
for Brisbane Physio
Sandgate Physical Health Clinic
This traditional bricks and mortar business had the
need to strengthen their brand and digital presence,
and create a successful on going marketing strategy.
Susan McLean
Physiotherapist Manager, Sandgate Physical Health Clinic
Case Study
Sandgate Physical Health Clinic are a well established and successful local business and it is our pleasure to work along side them to achieve their business and marketing goals. Stikky were initially contacted to help SPHC with their social media marketing, however we took the time to understand their business, service offering and competition, which established the need to improve their complete online presence. A marketing strategy was devised to include: a brand refresh, a new mobile optimised functional website with health blog that is rich with graphics and information, a local targeted SEO campaign, updated clinic photography, consistent email marketing and social media, and their very own branded customer loyalty and booking App.
Stikky’s design, development and digital marketing team have been very hands-on with SPHC, with regular personalised support, which has developed a strong and trustworthy relationship and we look forward to achieving some great results in future!
Read more below or View Website
THE CHALLENGES...
- SPHC knew they needed to update their brand and digital presence, but didn’t have the knowledge to do so
- As the owners are working heavily in the business, they had very little time
- They had no in-house marketing team to manage and bring marketing projects to life
THE GOALS...
- To take what they were doing well offline, and transition it online!
- To create a modern, digital presence for their business
- To improve their brand and messaging
- To maintain their local SEO ranking, to stay ahead of competition
- To manage their traditional loyalty programs online
THE SOLUTIONS...
- Update their brand so that fresh and modern whilst still remaining familiar to locals
- Create a modern website that would be very user friendly, with updated content and a new Health Blog
- Website to integrate with online booking system for immediate bookings
- Update clinic, class and staff photography to retain personal and local feel
- Set up and consistently manage an Email and Social media campaign to keep their current customers engaged and up to date
- Complete on-page SEO and begin a local targeted SEO campaign to remain well placed and ahead of competition
- Create a fully personalised customer loyalty App that digitises current loyalty programs and helps create repeat business, makes it easier for customers to book and allows specific targeted marketing to their customers
- Set up and provide high quality online security, maintenance and technical support.
THE OUTCOMES...
- The website has been completed, with updated brand and all new imagery and content, various call to actions to allow for easy contact with the clinic, integration with new online booking system and attractive new health blog for ongoing marketing and education to show authority and credibility.
- On Page SEO now complete to allow for optimal SEO results
- SPHC’s SEO campaign is gaining great traction with improved positioning
- Successful monthly eNewsletter campaigns are being sent to SPHC’s growing customer database, with growing number of opens and clicks
- SPHC’s social media presence is growing with weekly branded industry posts published to their platforms
- The loyalty and booking app has been developed and is currently being tested. We are also working with SPHC to design their in-house marketing for the launch.
