Increasing the Value of
four High Profile Salons
Tribe Lifestyle, Sydney
In a fast paced industry, Tribe wanted to stay ahead of the competition, ensure all of their amazing work was being noticed and their customer experience was second to none.
Stikky always delivers on execution!
Whether it's design, updates, new salon solutions or SEO, I can trust that my four salons have a strong online presence with this team. They're real people, who genuinely want to see results for my business.
Luke Smart
Owner & Director, Tribe Lifestyle
Case Study
Tribe Lifestyle has seen considerable growth over the past few years, but resting on their laurels was not an option. Entrepreneur and business owner, Luke Smart, was searching for ways to advertise the Tribe brand and develop an impressive and unique customer experience for their loyal clients across the four Sydney Salons.
To better establish Tribe Lifestyle’s digital presence, and stand out amongst the tough Sydney hairdressing competition, Stikky offered cutting edge, customised and fast moving solutions that included: a successful SEO campaign, a revamped Website that is promotions based and offers new services in an exciting way, and a 4 location Salon Booking and Loyalty App that allows customers to book on the move and join an exciting loyalty program that rewards customers and encourages repeat business. Stikky are now working with Tribe to provide Marketing Support on-going and we value the opportunity to work with such a progressive and exciting company.
THE CHALLENGES...
- Very little time and knowledge to update their brand and digital presence
- No in-house marketing team to manage and bring projects to life
- No system to encourage repeat business and offer easy bookings
- Not as many new clients as they would like or referrals from other clients
THE GOALS...
- To improve their brand and digital presence
- To improve their online search rankings to establish more new local clients
- To give their customers easy bookings and improve overall experience
- To set up rewards to encourage repeat business
THE SOLUTIONS...
- To create a fresh website and look to keep up with their competitors that is user friendly and encourages customers to book
- To set up online bookings
- To build a full customised Mobile App that allows for easy bookings, repeat business and referrals
- To create an SEO campaign to increase website traffic
THE OUTCOMES...
- The mobile app has been developed and is used daily, driving repeat business month-to-month
- The website has been developed, including all new Salon photography and is gaining good traffic
- Tribe’s SEO campaign is gaining great traction with improved positioning
- Stikky are also now providing further assistance with Tribe’s direct marketing, social and adwords requirements
