Secure Your Business With SEO

by | Jun 27, 2022 | Content, Digital Marketing, Local Search, New Customers, Small Business | 0 comments

Recent Posts

Categories

Secure Your Business With SEO

by | Jun 27, 2022 | Content, Digital Marketing, Local Search, New Customers, Small Business | 0 comments

You can face many challenges to secure your business, especially in a volatile market. However, the businesses we’ve worked with over almost two decades face one common issue: Customers can’t find them on Google. You can increase visibility and secure your business with SEO.

Being invisible on Google leads to a diverse range of problems for your business. Here are three major ones:

  1. Your business is missing out on opportunities.
  2. Your competitors are much stronger than you in your target market.
  3. There’s an opening for larger businesses to come into your area, brush you aside, and potentially take your customers.

However, SEO – search engine optimisation – is a proven solution to those problems. Let’s look at how you can secure your business with SEO.

How SEO Can Help Secure Your Business

You can think of SEO as insurance for your business. Through SEO, we want your business to appear at the top of Google Search results when people search for terms related to your business.

For instance, if you own a hair salon in Brisbane, you want to be at the top of Google when people search ‘hair salon Brisbane.’ That makes your business much more visible to potential customers. And when customers can find your business, the chances they’ll use your services increase significantly.

Let’s say you’ve been in business for five years, invested in SEO, and your business appears at the top of Google Search for every term in your target market. That yields excellent returns because appearing at the top of Google Search gives your business authority in your market.

People searching for terms relating to your market are more likely to trust you when you appear at the top of the search results. That positions your business to take advantage of opportunities. So, yours won’t be one of those businesses missing out on opportunities.

Also, if you appear at the top of Google Search, it shows your strength in the market. We bet you don’t usually scroll beyond the top four search results when looking for a service on Google. The strongest companies are at the top of the search results and have a better chance of converting browsers to customers.

Finally, SEO protects your business from big players coming into your area and taking your customers. With SEO, you can establish yourself in your market. People will know who you are, what you do, and associate you with authority in the market. When you’re entrenched in your market, it’s much harder for a big player to come in and challenge your business.

SEO gives you the authority to take advantage of opportunities. It also positions you at the top of Google Search and strengthens your place in the market. Once established like that, it’s hard for a big player to come into your market and take your customers.

Therefore, you can secure your business with SEO in the long run.

 

 

SEO in Marketing: Implement an Effective SEO Strategy

We use SEO in marketing to get your business in front of potential customers. To do that, we must implement an effective SEO strategy. Two key aspects of an effective SEO strategy are reverse engineering and growing your digital footprint.

Reverse Engineering

Reverse engineering involves finding the number one business in your market and identifying what it does well in terms of its online presence. You then want to replicate their model for success.

We can start the reverse engineering process in four simple steps.

  1. Search for your service on Google and find the business at the top of the search results.
  2. Copy the URL to their website and check it on a tool like Ubersuggest.
  3. Ubersuggest tells you the keywords that business ranks for on Google, so take note of the terms.
  4. Replicate their model and create content that targets those keywords.

When it comes to SEO in marketing, there’s no need to reinvent the wheel. We can use tried and tested strategies to get your business to the top of Google Search. That way, you can secure your business with SEO.

It’s important to note that when we say there’s no need to reinvent the wheel, we mean that from a strategic perspective. We don’t mean that you should copy another brand or copy content. You can still have your brand and colours and be completely different from other businesses.

However, we want to replicate what a successful business does to attract customers online. Once we identify that, we can implement an effective SEO strategy for your business.

Growing Your Digital Footprint

Growing your digital footprint involves bulking up your website and your overall online presence – social media etc. That allows you to engage with your existing customers and potential customers.

Today, a large percentage of consumers conduct research online before they make a purchase or use a service. Websites and social media are two of the most used channels for that consumer research.

If you don’t grow your digital footprint, you’ll miss out on this engagement with potential customers. That leaves the door open for other businesses to get the upper hand in customer engagement.

Each minute, people conduct millions of Google searches. A lot of these searchers want to find information on local businesses. Growing your digital footprint can put your business in the mix and get it in front of potential customers.

Tips for growing your digital footprint:

  1. Create SEO landing pages – these target keywords relating to your business and appear on Google when people search the terms.
  2. Produce quality content like blogs that implement SEO strategies.
  3. Link social media to your website to widen your reach.
  4. Focus on your local area with local SEO – include your location with target keywords.

These tips allow you to grow your digital footprint and bulk up your online presence. The more content you release for your business, the better chance it has of getting in front of potential customers. Therefore, you can secure your business with SEO.

You can read some tips on How to Kick-Start Content Marketing for great ways to grow your digital footprint.

With SEO landing pages, they fill out your website. However, they also target specific keywords that your audience is likely searching. That puts your business in an excellent position to be seen online.

Quality content like blogs gives your business authority in the market. The audience will come to you for information regarding your niche. And implementing SEO strategies for the blogs gets them in front of more people.

When you link social media to your website, you can promote content like blogs as part of your social posting. Not only does this boost the blog, but it sends Google ‘social signals’ that can help increase the ranking of your website.

Focusing on your local area with local SEO means you can lockdown your local market. Your business can become the authority in your area for your niche.

Growing your digital footprint gives you the best chance to take advantage of opportunities. It also strengthens your position in the market because you’re visible to your audience and potential customers. Also, it makes it difficult for a big player to swoop in and disrupt your business.

Reverse engineering and growing your digital footprint can therefore help secure your business with SEO. These strategies turn your website into a lead and ultimately a money generator, with SEO the driving force behind them.

Benefits of SEO

Aside from the ones we’ve already mentioned, SEO has other benefits.

  1. It helps your business to attract organic customers.
  2. The results are trackable.

Organic Customers

The beauty of SEO is that it attracts organic customers. These customers come to you naturally through Google search without you having to use paid advertising to attract them.

That’s excellent news for your business because it’s easier to sell to organic customers. They’ve sought out your service, found your website, and feel you haven’t marketed to them. Therefore, they’re more likely to buy your goods and services. Attracting organic customers is a great way to secure your business with SEO.

Trackable Results

Another benefit of SEO is that everything is trackable. You can easily see the results and compare them to the investment in your SEO strategy.

You can set up various trackable conversions, including website views, order completions, and click-to-call metrics. The numbers don’t lie, so you can check how successful your SEO strategy compares to your pre-SEO strategy.

Also, you can check how well keywords relating to your business are performing. That allows you to see what you’re ranking for and what your ranking position is.

With this information, you know what’s working and what isn’t. Then, you can tweak your strategy accordingly. Trackable results help you get onto the right path and secure your business with SEO.

Check out The Benefits of SEO for Small Business to read some more benefits.

Frequently Asked Questions

What Is SEO?

SEO – search engine optimisation – is a process that improves a website to increase its organic visibility for specific search terms (or keywords). So, SEO helps your website rank on search engines like Google. Through onsite changes, SEO attracts more visitors and the best audience to your website.

However, there’s more to SEO than targeting keywords to rank on Google. SEO also involves producing high-quality content, improving the speed of your website, making it mobile-friendly, and giving the audience an overall good experience.

When it comes to SEO, you want to consider the customer’s needs. Think about what they want and their search intent, and deliver content that meets their needs. Then, make that content attractive to search engines so that it ranks well.

What Are Four Types of SEO?

Four types of SEO are on-page SEO, off-page SEO, technical SEO, and local SEO.

  1. On-page SEO relates to optimising the content on your website. To do this, you should include keywords in your content – headers, body text etc. – in meta titles, meta descriptions, and any images you’re using. Also, internal linking is crucial to the best on-page SEO practices.
  2. Off-page SEO does not happen on your website. It’s about increasing your visibility and authority, usually through other websites linking back to your site.
  3. Technical SEO is the steps you take to help search engines crawl your website. Also, it’s about improving your site to enhance user experience. Site structure, website speed, and mobile-friendliness are critical aspects of technical SEO.
  4. Local SEO focuses on a specific area, such as the location your business serves. That gives you more visibility in your local area and promotes your business within the community. Your Google My Business profile plays a crucial role in local SEO.

Conclusion

Following the tips and strategies in this article will help you raise your SEO game. That increases your visibility on Google and gets your business in front of more people online.

Your business can take advantage of more opportunities, be stronger in the market, and fend off any competitors moving into your area. Therefore, you can secure your business with SEO.

If you need help with any tasks that are taking your precious time, please contact us for a free chat to see if we’re a good match! Call 1300132811 or email hello@stikky.com.au today.

Recommended Products

SEO

Cement your business & Grow your digital footprint.

Facebook &
Insta Ads

Turn a cold audience into customers quickly

Newsletter

Want more SME specific Marketing tips delivered to your inbox?

Recommended Tools

Tool – 1
Tool – 2
Tool – 3

Recommended Products

Client Captivation

Your content goes here. Edit or remove this text inline or in the module Content settings.

SEO

Cement your business & Grow your digital footprint.

Facebook &
Insta Ads

Turn a cold audience into customers quickly

Newsletter

Want more SME specific Marketing tips delivered to your inbox?