Google Ads for small business is a more aggressive marketing strategy than SEO. They help you get quicker results because you can leapfrog organic search results and appear directly at the top of Google Search. You can think of Google Ads as flying first class, as you get to skip the queue.

What Is Google Ads?

Google Ads is an online advertising platform that allows users to create custom advertisements to reach audiences interested in their businesses. Its tools help your business promote products, reach new customers, and generate leads.

With Google Ads, you can create custom campaigns, target audiences based on location or demographics, set goals and measure results, and manage ad performance.

Why Run Google Ads

Why run Google Ads? With over 5 billion daily searches, Google is an excellent place for your small business to get seen. That visibility can generate leads and help your business grow.

Also, Google Ads has features geared towards your business goals.

Create custom campaigns – With Google Ads for small business, you can customise ad campaigns based on your business goals. These campaigns allow you to set up different ads with unique settings, including targeting options and budgets.

Target audiences based on location or demographics – One of the best Google Ads tools for small business allows you to target audiences based on location or demographics. For instance, you can target Google Ads for Sydney or Google Ads for Brisbane and aim for different age groups. That means you can reach people who live near your store, work at your company, or share similar interests.

Set goals and measure results – You can also use Google Ads to set goals for your small business. Measure your goals against the actual results, which Google makes easy to understand. You can get results such as clicks and impressions, among others.

Manage ad performance – With the results from your ad campaigns, you can manage ad performance. Information like clicks, impressions, and conversions means you can understand how your ads perform. That allows you to tweak the campaign if necessary.

Are Google Ads Worth It?

In short, yes, Google Ads are worth it. Google Ads can increase your visibility online and help you get found in customer searches. They help get your business to the top of the first page on Google Search.

The image below shows the Google Ads at the top when searching for an electrician in Brisbane.

Getting to the top is good news for you because most searchers choose a service on the first page of search results.

According to BrightLocal, 98% of searchers choose a business on page one of search results.

If your business is at the top of the search, you increase the chance of converting customers. Therefore, you can boost sales with Google Ads.

Google Ads for Small Business: 10 Benefits

Google Ads for small business have many benefits. Let’s look at 10 ways they can benefit your business.

1. Google’s Popularity

Google is by far the most popular search engine in the world. It dominates the global search engine market share, with 92.49% (Statcounter GlobalStats)

The graph below demonstrates this domination.

People will be looking for the services your business offers among the 5 billion daily searches on Google. When you’re at the top of the search results, you have an advantage over the competition.

That visibility opens up the potential for opportunities.

2. Targeting

We’ve already mentioned targeting, and it’s a phenomenal way to hone in on your ideal customer. You can set up campaigns to target specific locations and age groups.

Targeting gives you the option to stay local and drives growth in your area. You can use tools like radius targeting, places of interest targeting, and bulk location targeting.

Radius targeting – you can make ads visible to searchers within a specific area. For instance, you can target searchers within 50 km of Sydney.

Places of interest targeting – you could target places of interest like universities. That’s perfect if university students are in your target demographic.

Bulk location targeting – target multiple locations with the bulk targeting tool. That works well if you have business premises in many places.

3. Tap Into Intent

People use Google because they’re searching for something. They have an intent, and your business can tap into it.

Google Ads for small business don’t reach people when they don’t want to see ads. People are more likely to ignore ads when they don’t want to see them.

However, Google Ads get seen when people are searching for specific information or services. That gives your business a better chance of gaining customers.

For example, if someone searches for a health service and a Google Ad for your business pops up, they’re more likely to check it out.

4. See Results

It’s easy to view and understand results with Google Ads. That allows you to monitor the performance of your ad campaigns.

When you know how your Google Ads are performing, you can change your strategy if necessary. You can tweak things if they’re not working well, for instance.

5. Control Your Ad Campaigns

With Google Ads, your small business controls campaigns every step of the way. You can start campaigns or stop campaigns as you see fit.

This feature works well with viewing results. You can stop a campaign if it’s not performing well. Alternatively, you might see that a campaign works well in a particular location and target that more.

6. Quicker Results Than SEO

Google Ads get quicker results than SEO – search engine optimisation. With SEO, it can take time to get to the top of Google Search organically.

Google Ads, however, increases your chances of bypassing the competition to the top of the results. And they can do it in a much shorter time.

7. Set Your Budget

You can set your budget with Google Ads, meaning your small business won’t go over budget on ad spending. With Google Ads, you can place constraints on your daily budget and maximum bids.

Also, you can increase your budget on an ad if it’s performing well. Conversely, you can lower the budget for underperforming ads.

8. Build Your Brand

Google Ads can also help you build your brand. We’ve already shown how popular Google is, so many people can potentially see your ads.

Even if people aren’t clicking through, they still see your business. They can read the description of your business and learn what you offer. Your brand still gets in front of customers’ eyes.

9. Maximise ROI With Different Bidding Strategies

Google Ads has different bidding strategies you can use to get the most from your budget. We can look at three here.

CPC Bidding – this bidding strategy helps you drive traffic to your website. 

CPA Bidding – you can use this strategy to optimise conversions like purchases.

vCPM Bidding – Google recommends this strategy if you want to raise brand awareness. This strategy is only available for Display Network campaigns, but you can use the Target Impression Share bidding strategy for Google Search.

10. Earn More Conversions

Google Ads can help you earn more conversions. You should ensure the page the ad redirects to matches the message in the ad.

Google rewards you when your landing page matches the ad. It’s better when customers can find exactly what they want on that page.

That gives you a better chance to earn more conversions.

Frequently Asked Questions

How Much Do Google Ads Cost?

Google doesn’t charge a flat rate for Google Ads. Instead, users bid on their ad, with the cost varying depending on popularity.

The more users bid on an ad, the better the placement and targeting. Then, the cost of the ad depends on a per-click basis. On average, a Google Ad will cost between $1 and $2 per click.

Do Google Ads Have GST?

Yes, Google Ads have GST. By law, Google must charge 10% on its services, including Google Ads.

The good news for small businesses is that they can claim GST credits on the Google Ads they purchase. So, they can get back the GST they paid, helping their ROI on Google Ads.

Conclusion

Google Ads for small business offer many benefits. You can create custom ad campaigns to target audiences based on locations or demographics.

Google Ads also allows you to set business goals and measure the results of campaigns. That way, you can manage ad performance and change your strategy if necessary.

Google dominates the search engine market share. Therefore, you can get your business in front of people and reap the rewards of using Google Ads for your small business.

If you need help with any tasks that are taking up your precious time, please contact us for a free chat to see if we’re a good match! Call 1300132811 or email hello@stikky.com.au today.