In our fast developing digital world, it is crucial for your business website to be completely optimized for mobile and to further provide consumers with a mobile app to separate yourself from competitors, increase sales, and retain customers.

Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load and 30% will leave a purchase transaction if the shopping cart isn’t optimised for mobile devices.

4 reasons why entrepreneurs and small businesses should have a mobile optimised website:

1. Mobile users want information delivered instantaneously in digestible bites and will often engage in impulse buys.
2. Mobile gets consumer traffic flow as one quarter of the globe’s web searches are conducted on a mobile device by over a billion users worldwide.
3. Mobile induces better brand engagement as people are interacting with your brand and forming an opinion based on a satisfying mobile experience.
4. Reduce your bounce rate as content on a website doesn’t always look good on mobile, provide visitors with a good user experience to engage them for longer before they leave.

4 reasons why entrepreneurs and small businesses should have a mobile app:

1. Provide more value to customers by creating a loyalty program within your app that gives back to your customers.
2. Build a stronger brand by showing your app users why they should trust you and what your brand stands for.
3. Connect better with customers by prioritising customer service and offering them 24/7 access to your business, bookings, information and more.
4. Boost profits by increasing customer satisfaction which leads to repeat sales and introduce a shopping cart to your app.

More reasons to adopt a mobile app strategy to encourage more customer engagement and satisfaction:

• Inform users of new products and offers
• Stand out from the competition
• Reach out to younger demographics
• Sync users’ email and social media accounts
• Using location data

The convenience of digitalising your business while evolving with the rapidly expanding technology in our everyday lives will place your business with a strong presence at the forefront of your industry!