Facebook Ads for small business is a foolproof way to grow your business and get maximum returns on your investment. With almost 3 billion active monthly users, Facebook is a powerful marketing tool for

• Connecting with potential customers and letting them know what services you offer
• Targeting potential customers who are interested in your services or products

What Are Facebook Ads?

Facebook Ads are a paid advertising option on Facebook. The system uses a pay-per-click model where you must pay Facebook every time someone clicks on your ad.

With Facebook Ads, your small business can increase visibility and get its brand in front of potential customers. Also, you can measure specific metrics and create campaign goals, allowing you to keep improving advertising campaigns.

Benefits of Using Facebook Ads for Small Business

Facebook Ads have many benefits for your small business. Some major ones are the platform’s reach, the ability to target audiences, and your control over ad campaigns.

1. Reach

The reach Facebook has can benefit your small business. With almost 3 billion active monthly users, Facebook has the most users of all the platforms.

That makes it a massive asset for increasing the visibility of your small business. You can get your business in front of people with a successful Facebook Ads campaign.

Also, people spend an average of 33 minutes daily on Facebook, second behind YouTube at 42 minutes (Finances Online).

That browsing time increases the chances of a potential customer seeing your business. If they like your services, you could convert them into a customer.

2. Target

Facebook Ads allow you to target your ideal customers. The targeting options Facebook offers are some of the best around.

You can target the audience based on:

• location
• age
• gender
• education
• relationship status
• language
• Interests

Once you identify your target audience, you can create an ad to suit that group. You increase the chances of converting customers when you target the correct groups.

Location is an excellent targeting option for your small business. For instance, a hair salon or health clinic can target potential customers based on their location in relation to the premises.

Age is also a powerful targeting tool for your small business. You can use this option based on your current clientele. If most of your customers fall within a particular age range, you can target others in that age group.

To target audiences, Facebook also has a feature called Facebook Lookalike Audiences. The Lookalike Audiences feature allows you to input your current customer database into Facebook.

You can then ask the platform to find similar users to your customers. That means you can use Facebook Ads to target people like your customers. With that kind of targeting, you have a good chance of gaining new clients.

Retargeting is another phenomenal benefit of using Facebook Ads. You can use retargeting ads to reach people who are already familiar with your business.

Maybe you posted a helpful blog on Facebook, and customers have clicked on it. You can then retarget them with ads relating to goods or services mentioned in that blog.

Your ads can follow them throughout the platform. Effectively, you are nurturing customers throughout their buying journeys.

The beauty of Facebook Ads in this regard is that you are engaging customers early in the buying cycle – at the top of the sales funnel. When you engage people early and take them through the sales journey, you have a better chance of converting them.

3. Control

Facebook Ads give you a high level of control over campaigns. You create and manage the ad throughout the whole process.

Also, you can select objectives such as tracking conversions and lead generation. That allows you to observe how the ad performs throughout the campaign.

Conversion tracking shows you how customers engage with your Facebook Ads. It monitors conversions, so you can determine how well an ad performs.

By tracking conversions, you can identify what works and what does not. That information gives you control over any campaigns, allowing you to redirect your budget for a higher return on investment.

Lead generation captures metrics on the interest taken in your Facebook Ads. You can potentially build strong relationships with this information. That can help you increase your client base and grow your business.

Facebook Ads or Google Ads

You might be wondering whether you should use Facebook Ads or Google Ads. The truth is, however, that you should use both of these options.

If you want your social media strategy to pack some punch, you should couple it with Google Ads. Both can work exceptionally well together.

You can use Google ads to drive traffic for your business. Then, Facebook Ads can retarget people who show an interest in your company. You will find that using both strategies gets customers to come to you more quickly.

Are Facebook Ads Worth It?

Yes, Facebook Ads are worth it. We have already looked at Facebook’s vast reach, excellent targeting options, and the control on offer.

Also, you can get an incredible return on your investment with Facebook Ads. The platform allows you to set your budget for ad campaigns. Even on low-budget campaigns, you can get a phenomenal ROI.

Facebook is the most popular social media platform B2C marketers use for content marketing for a reason. It works, plain and simple, with 97% of companies utilising social media using Facebook (Content Marketing Institute).

The proof is in the pudding. And if all these companies use Facebook for marketing, it must bring them success.

Frequently Asked Questions

What Are Some Different Facebook Ads Options?

Some different Facebook Ads options are image ads, video ads, carousel ads, and poll ads.

1. Image Ads

Image ads are a simple option and good for getting started with Facebook Ads. Although simple, image ads are an excellent way to get creative and capture the attention of potential customers.

2. Video Ads

You can run video ads in the News Feed and Stories. Also, you can place them as in-stream ads within Facebook videos.

You can use video ads to show your products or services in action. However, they are also a great way to show your creativity.

3. Carousel Ads

With carousel ads, you can use up to 10 images or videos to advertise your products or services. The images or videos appear on a carousel that the customer can scroll through.

This format works well if you offer many different services. For instance, electricians might want to run carousel ads for the various services they offer.

4. Poll Ads

Poll ads give your ads an interactive function. These ads allow you to add a two-option poll to an image or video.

A poll ad is a great way to engage your audience and understand their views. Poll ads are only available on mobile.

What Should I Include in My Facebook Ad Copy?

For your Facebook Ad copy, you should follow the AIDA concept in advertising. You should focus on attention, interest, desire, and action.

1. Attention – grab the viewer’s attention with a catchy headline.
2. Interest – outline benefits to the viewer to drive their interest.
3. Desire – create a desire for your product or service.
4. Action – place a CTA at the end of the ad.

Conclusion

Facebook Ads are extremely beneficial for your small business. You can take advantage of Facebook’s incredible reach and the many targeting options they have.

With a high level of control over ad campaigns, you can adjust them to meet your needs. And the metrics inform you of exactly what works and what does not.

Combining Facebook Ads and Google Ads is a brilliant way to drive traffic and retarget your audience. You can get customers more quickly and grow your small business.

If you need help with any tasks that are taking up your precious time, please contact us for a free chat to see if we’re a good match! Call 1300132811 or email hello@stikky.com.au today.