Why is Content so important?

A few years back, Content Marketing was referred to as Drip Marketing – a great description as building Content needs to be seen as a gradual and gentle process.

It’s the opportunity to stay in front of your customers and help build your connection…

And by using content that useful, relevant and entertaining, it allows you to stay in touch without being too ‘salesy’ and annoying.

It’s simply providing them with valuable information and another open channel to contact you as they please.

Great tips to get your Marketing Content started –

1. Remember to provide useful content that helps your reader achieve something
2. Provide information to help understand how to use your product better or get more use
3. Bring a story to life – get them excited – let them come on a journey with you
4. Remember this is a gradual process and you need to build up to the main event!
5. Simply get started! Invest some time to set up and commit to it
6. If stuck for content – ask your customers! Simply find their problems and a solution.

Content now comes in many forms – gone are the days when your blog was the only channel to communicate with your audience!

Here are a few channels to distribute your Content –

• Blogs
• Email Newsletters
• Social Media
• Videos
• Articles
• Landing pages
• Ads

(We’ll go into more detail on these in our upcoming blogs!)

Remember that your content is valuable and people want to hear from you as the expert, but they will switch off if your content is run of the mill and hasn’t been well thought out or written with care.

Content marketing is all about giving real value to your customers which, in turn, provides you with a stronger connection and relationship, and improved customer loyalty for the future.

If you need help with setting up or managing your Content Marketing, let us know. We’d love to help! Call us or send an email today!

The post How to Kick-Start Content Marketing! appeared first on Stikky Business.

You want to make the most out of your marketing budget and deliver campaigns that are easy to manage so that you can consistently deliver your message to your audience.

Email Marketing is a tried and test tool, that is cost effective and allows you to reach your audience directly. Check out these impressive stats that show how email marketing can drive business and get the results you’ve been looking for!

Here are some reasons your Business needs to use Email Marketing –

1. 1. Email’s return on investment is Huge – You can expect to receive an average of $38 for every $1 spent
   2. Find and Keep more Customers – 80% of Professionals say it drives customer acquisition & retention
   3. Email Users Worldwide Growing – There will be 3 billion email users worldwide by 2020
   4. Billions of Emails sent daily – There is expected to be 246 billion emails sent daily by the end of 2019
   5. Get into the palm of their hand – 88% of smartphone users actively read their email on their phones
   6. People prefer Email – 72% of consumers prefer to use email as their source of communication
   7. Consumers want to hear more from you – 61% of consumers enjoy emails weekly, 28% want more!
   8. Personal Greetings boost sales – Personalised emails deliver 6x higher transaction rates
   9. Comparing with Facebook – People are 2x more likely to signup to email than interact on Facebook
   10. Email Conversion rates higher – Email conversion rates are higher than Social & Search combined

Feel free to read more about how Email Marketing benefits Small Business.

To get your own Email Marketing campaign off the ground or simply ask for some more advice, please call us or send an email today!We’d love to help!

(Statistics and graphics sourced by Constant Contact)

The post Email Marketing- an Easy Win for SME’s appeared first on Stikky Business.

As a business owner I’m sure you understand the saying “keep more to make more”.  Your current customers are 14 times more likely to buy from you than new customers, and 80% of your sales come from 20% of your customers.

So why not focus your efforts on Customer Loyalty and Retention?

Make it easy for your customers to return to you with an enticing customer loyalty program that offers them rewards.

Implementing a customer loyalty program into your marketing strategy should be at the top of your mind. Why?
1. It’s Easy
2. It’s an inexpensive form of getting more business
3. Because it generates repeat business.

Here’s an example of what a loyalty program could look like for your business –

• A salon may stamp the loyalty tab after each service – and customer receives $25 Voucher after 6 Salon services
• A Pilates studio may stamp the loyalty after every class – and customer receives your 10th Pilates class free
• A restaurant may stamp the loyalty tab for every $25 spent – and customer receives 50% off your next Dinner

Customer loyalty programs are a great way to give your business a leg up on the competition.

Imagine if you could encourage your customers to return to you 1 or more times per week/ month/ year? How much more income would that work out for your business? You do the math!

What’s more, you can take ownership of your customer data by using a custom branded Mobile App as your Loyalty Program.

Here’s how a mobile app Loyalty Program works:

1. Customers download the app 

2. Customers are asked to become a member, to get specials offers, receive push notifications and join the loyalty program

3. Customers use their social media accounts or email to sign in 

4. Customer uses App 24/7 to book appointments, get notifications, shop, view information and more!

You can even reward customers for downloading your app and choosing to accept push notes upon installation, and use your existing customers to bring you new ones through a referral program and use your happy customers to generate reviews.

In summary, you are giving your customers what they want and improving their overall experience.  They now have greater access to your business and are being offered rewards and offers, which means they are more likely to come back – ultimately boosting your sales and the value of your business!

Stikky can help set up your Loyalty program today! Send your details through and we’ll Call you Back

The post Customer Loyalty Creates Repeat Business appeared first on Stikky Business.