Creating a high end
Customer Experience 24/7
Evoke Hair & Makeup
This Sydney salon owner is focussed on improving her clients’ overall salon experience, making it easy for them to return for services, and in turn, keeping more loyal clients for longer!
Stikky is always so committed to helping us!
They're a trustworthy team, who always communicates well, and provide solutions that see results.
Libia Pellarini
Salon Owner, Evoke Darling Park
Case Study
This busy Sydney salon owner contacted us initially to help with setting up an online loyalty program in order to reward and keep their clients for longer. They had already started building up a strong brand, but being time poor, needed extra support to stay on top of their marketing and get back to what they do best – hairdressing!
Since then, Stikky have supported Evoke Darling Park, Evoke Beauty and Evoke Market Street, with developing their own branded App to cater for their Loyalty, Bookings and Shopping, taken over the development and maintenance of their website (including hosting and security), and updated their branding and salon photography.
Read more below or View Website
THE CHALLENGES...
- Evoke weren’t getting as much repeat business as they’d like
- They were very time poor with the owners working in, and also running the busy salons
- The staff had great ideas but weren’t confident in marketing or technology
- They are working in a very competitive Sydney hairdressing market
THE GOALS...
- To turn one-off appointments into regular & loyal customers that book and order products online
- To improve and digitise their current loyalty system
- To continue to build a strong brand to keep up with competitors
- To find a trustworthy team to help support and advise on their marketing and help build the value of their business
THE SOLUTIONS...
- Develop a fully branded Mobile App with Loyalty, Booking and Shopping functionality for each location
- Review and improve website to showcase each location and their services
- Website hosting and security set up and maintained
- To improve and maintain brand across all platforms
- To update photography of locations and highlight on social media and website
THE OUTCOMES...
- The Evoke Apps have been a very successful tool for repeat business via their incentive driven customer loyalty program
- The App is also used for regular communication to clients through push notifications
- The website has been redesigned and developed and is looking fabulous and directing users to book and shop
- Both of Evoke’s salon locations are gaining great traction on their landing pages with improved positioning
- Stikky are constantly supporting Evoke with general business and marketing information, updating their website when required, and providing further advice on Evoke’s direct marketing, social and SEO requirements
